:root {
  --ink: #21191b;
  --ink-soft: #4b3f42;
  --cream: #fff9f4;
  --paper: #fbf4ef;
  --blush: #f5e4e1;
  --blush-deep: #eed2d2;
  --pink: #eeafba;
  --pink-bright: #f392a6;
  --pink-dark: #b9526b;
  --butter: #f4dfb9;
  --white: #fffdfb;
  --line: rgba(33, 25, 27, 0.17);
  --serif: "Iowan Old Style", "Baskerville", "Bodoni 72", Didot, Georgia, serif;
  --sans: "Avenir Next", Avenir, "Helvetica Neue", "PingFang SC", sans-serif;
  --script: "Snell Roundhand", "Brush Script MT", "Apple Chancery", cursive;
  --shell: min(1380px, calc(100vw - 88px));
  --section-space: clamp(96px, 11vw, 180px);
  --ease: cubic-bezier(0.2, 0.72, 0.2, 1);
}

*,
*::before,
*::after {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
  scroll-padding-top: 88px;
}

body {
  margin: 0;
  color: var(--ink);
  background: var(--cream);
  font-family: var(--sans);
  font-size: 16px;
  line-height: 1.55;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}

body.menu-open {
  overflow: hidden;
}

img {
  display: block;
  height: auto;
  max-width: 100%;
}

a {
  color: inherit;
}

button,
a {
  -webkit-tap-highlight-color: transparent;
}

button {
  color: inherit;
  font: inherit;
}

::selection {
  color: var(--ink);
  background: var(--pink);
}

:focus-visible {
  outline: 2px solid var(--pink-dark);
  outline-offset: 4px;
}

.skip-link {
  position: fixed;
  z-index: 999;
  top: 12px;
  left: 12px;
  padding: 10px 16px;
  color: var(--white);
  background: var(--ink);
  font-size: 0.8rem;
  text-decoration: none;
  transform: translateY(-160%);
  transition: transform 180ms ease;
}

.skip-link:focus {
  transform: translateY(0);
}

.scroll-progress {
  position: fixed;
  z-index: 500;
  top: 0;
  left: 0;
  width: 100%;
  height: 3px;
  background: var(--pink-dark);
  transform: scaleX(0);
  transform-origin: left;
  pointer-events: none;
}

.site-header {
  position: fixed;
  z-index: 200;
  top: 0;
  left: 0;
  display: flex;
  width: 100%;
  height: 84px;
  align-items: center;
  justify-content: space-between;
  padding: 0 40px;
  color: var(--ink);
  border-bottom: 1px solid transparent;
  transition:
    height 250ms var(--ease),
    background 250ms ease,
    border-color 250ms ease,
    backdrop-filter 250ms ease;
}

.site-header.is-scrolled {
  height: 70px;
  background: rgba(255, 249, 244, 0.91);
  border-bottom-color: var(--line);
  backdrop-filter: blur(18px);
}

.brand {
  display: inline-flex;
  flex-shrink: 0;
  align-items: center;
  gap: 10px;
  text-decoration: none;
}

.brand-flower {
  display: grid;
  width: 32px;
  height: 32px;
  place-items: center;
  color: var(--pink-dark);
  border: 1px solid currentColor;
  border-radius: 50%;
  font-size: 16px;
}

.brand-wordmark {
  display: flex;
  flex-direction: column;
  font-family: var(--serif);
  line-height: 0.82;
}

.brand-wordmark > span {
  padding-left: 2px;
  font-family: var(--script);
  font-size: 1.02rem;
  letter-spacing: -0.03em;
}

.brand-wordmark > strong {
  font-size: 1.5rem;
  font-weight: 600;
  letter-spacing: -0.06em;
}

.main-nav {
  display: flex;
  align-items: center;
  gap: clamp(20px, 2.2vw, 38px);
}

.main-nav a {
  position: relative;
  font-size: 0.73rem;
  font-weight: 600;
  letter-spacing: 0.08em;
  text-decoration: none;
  text-transform: uppercase;
}

.main-nav a::after {
  position: absolute;
  right: 0;
  bottom: -8px;
  left: 0;
  height: 1px;
  background: currentColor;
  content: "";
  transform: scaleX(0);
  transform-origin: right;
  transition: transform 260ms var(--ease);
}

.main-nav a:hover::after,
.main-nav a.is-active::after {
  transform: scaleX(1);
  transform-origin: left;
}

.header-cta {
  display: inline-flex;
  align-items: center;
  gap: 18px;
  padding: 11px 16px;
  color: var(--white);
  background: var(--ink);
  border: 1px solid var(--ink);
  border-radius: 100px;
  font-size: 0.72rem;
  font-weight: 600;
  letter-spacing: 0.08em;
  text-decoration: none;
  text-transform: uppercase;
  transition:
    color 220ms ease,
    background 220ms ease,
    transform 220ms var(--ease);
}

.header-cta:hover {
  color: var(--ink);
  background: var(--pink);
  transform: translateY(-2px);
}

.menu-button {
  display: none;
  width: 44px;
  height: 44px;
  padding: 0;
  align-items: center;
  justify-content: center;
  flex-direction: column;
  gap: 6px;
  background: transparent;
  border: 1px solid var(--line);
  border-radius: 50%;
  cursor: pointer;
}

.menu-button span {
  width: 18px;
  height: 1px;
  background: currentColor;
  transition: transform 220ms var(--ease);
}

.hero {
  position: relative;
  display: flex;
  min-height: 100svh;
  flex-direction: column;
  justify-content: center;
  padding: 120px 0 64px;
  overflow: hidden;
  background:
    radial-gradient(circle at 82% 48%, rgba(255, 255, 255, 0.63) 0 4%, transparent 4.2%),
    radial-gradient(circle at 14% 84%, rgba(238, 175, 186, 0.3) 0 2px, transparent 2.5px) 0 0 / 25px 25px,
    linear-gradient(135deg, #f7ebe5 0%, var(--blush) 53%, #f4dcdf 100%);
}

.hero::before {
  position: absolute;
  top: 15%;
  right: 2%;
  width: min(620px, 50vw);
  aspect-ratio: 1;
  border: 1px solid rgba(33, 25, 27, 0.11);
  border-radius: 50%;
  content: "";
  transform: translate(18%, -5%);
}

.hero::after {
  position: absolute;
  right: -8%;
  bottom: -38%;
  width: 60vw;
  height: 44vw;
  border: 1px solid rgba(33, 25, 27, 0.09);
  border-radius: 50%;
  content: "";
  transform: rotate(-12deg);
}

.hero-topline {
  position: relative;
  z-index: 2;
  display: flex;
  width: var(--shell);
  justify-content: space-between;
  margin: 0 auto clamp(26px, 4vh, 52px);
  font-size: 0.65rem;
  font-weight: 650;
  letter-spacing: 0.14em;
  text-transform: uppercase;
}

.hero-grid {
  position: relative;
  z-index: 2;
  display: grid;
  width: var(--shell);
  align-items: center;
  grid-template-columns: minmax(0, 0.93fr) minmax(430px, 0.8fr);
  gap: clamp(30px, 5vw, 80px);
  margin: 0 auto;
}

.hero-copy {
  position: relative;
  z-index: 3;
  padding-bottom: 24px;
}

.eyebrow {
  display: flex;
  align-items: center;
  gap: 12px;
  margin: 0 0 22px;
  font-size: 0.72rem;
  font-weight: 650;
  letter-spacing: 0.14em;
  text-transform: uppercase;
}

.eyebrow::before {
  width: 24px;
  height: 1px;
  background: currentColor;
  content: "";
}

.hero h1 {
  max-width: 820px;
  margin: 0;
  font-family: var(--serif);
  font-size: clamp(4.4rem, 7.8vw, 8.7rem);
  font-weight: 500;
  letter-spacing: -0.072em;
  line-height: 0.83;
}

.hero-script {
  display: inline-block;
  margin: 0 0.04em;
  font-family: var(--script);
  font-size: 0.91em;
  font-weight: 400;
  letter-spacing: -0.045em;
  line-height: 0.8;
  color: var(--pink-dark);
  transform: rotate(-5deg);
}

.pink-dot {
  color: var(--pink-dark);
}

.hero-intro {
  max-width: 530px;
  margin: clamp(28px, 4vh, 44px) 0 0;
  color: var(--ink-soft);
  font-size: clamp(0.96rem, 1.15vw, 1.12rem);
  line-height: 1.72;
}

.hero-actions {
  display: flex;
  align-items: center;
  gap: 28px;
  margin-top: 32px;
}

.button {
  display: inline-flex;
  min-height: 52px;
  align-items: center;
  justify-content: space-between;
  gap: 34px;
  padding: 13px 21px;
  border: 1px solid currentColor;
  border-radius: 100px;
  font-size: 0.72rem;
  font-weight: 650;
  letter-spacing: 0.07em;
  text-decoration: none;
  text-transform: uppercase;
  transition:
    color 250ms ease,
    background 250ms ease,
    transform 250ms var(--ease);
}

.button > span {
  font-size: 1rem;
}

.button:hover {
  transform: translateY(-3px);
}

.button-dark {
  color: var(--white);
  background: var(--ink);
}

.button-dark:hover {
  color: var(--ink);
  background: var(--pink);
}

.text-link {
  position: relative;
  font-size: 0.76rem;
  font-weight: 650;
  letter-spacing: 0.03em;
  text-underline-offset: 5px;
}

.hero-formula {
  display: flex;
  align-items: center;
  gap: 10px;
  margin-top: clamp(34px, 5vh, 58px);
  font-family: var(--serif);
  font-size: 0.84rem;
  font-style: italic;
}

.hero-formula b {
  font-weight: 400;
  color: var(--pink-dark);
}

.hero-formula strong {
  color: var(--pink-dark);
  font-weight: 600;
}

.hero-visual {
  position: relative;
  width: 100%;
  max-width: 650px;
  justify-self: end;
  transform-style: preserve-3d;
}

.hero-stage {
  position: relative;
  aspect-ratio: 0.92;
}

.stage-ring {
  position: absolute;
  top: 10%;
  right: 1%;
  bottom: 5%;
  left: 2%;
  border-radius: 47% 53% 49% 51% / 50% 44% 56% 50%;
  background: rgba(255, 251, 248, 0.69);
  box-shadow:
    inset 0 0 0 1px rgba(33, 25, 27, 0.11),
    0 38px 70px rgba(117, 63, 71, 0.12);
  transform: rotate(4deg);
}

.stage-orbit {
  position: absolute;
  border: 1px dashed rgba(33, 25, 27, 0.25);
  border-radius: 50%;
}

.orbit-one {
  top: 18%;
  right: 8%;
  bottom: 10%;
  left: 8%;
  transform: rotate(-9deg);
}

.orbit-two {
  top: 25%;
  right: 17%;
  bottom: 18%;
  left: 15%;
  border-style: solid;
  border-color: rgba(185, 82, 107, 0.22);
  transform: rotate(15deg);
}

.hero-cat {
  position: absolute;
  z-index: 2;
  object-fit: contain;
  filter: drop-shadow(0 26px 24px rgba(85, 42, 49, 0.17));
  mix-blend-mode: multiply;
  will-change: transform;
}

.hero-cat-main {
  top: 13%;
  left: 17%;
  width: 64%;
  transform: rotate(4deg);
  animation: float-main 6s ease-in-out infinite;
}

.hero-cat-left {
  bottom: 13%;
  left: -7%;
  width: 44%;
  transform: rotate(-10deg);
  animation: float-left 7.5s ease-in-out infinite;
}

.hero-cat-small {
  right: -2%;
  bottom: 6%;
  width: 34%;
  transform: rotate(8deg);
  animation: float-small 5.5s ease-in-out infinite;
}

@keyframes float-main {
  0%,
  100% {
    transform: translateY(0) rotate(4deg);
  }
  50% {
    transform: translateY(-11px) rotate(2deg);
  }
}

@keyframes float-left {
  0%,
  100% {
    transform: translateY(0) rotate(-10deg);
  }
  50% {
    transform: translateY(7px) rotate(-7deg);
  }
}

@keyframes float-small {
  0%,
  100% {
    transform: translateY(0) rotate(8deg);
  }
  50% {
    transform: translateY(-7px) rotate(5deg);
  }
}

.hero-sticker {
  position: absolute;
  z-index: 4;
  display: flex;
  width: 104px;
  height: 104px;
  align-items: center;
  justify-content: center;
  flex-direction: column;
  border: 1px solid var(--ink);
  border-radius: 50%;
  background: var(--pink);
  font-family: var(--serif);
  font-style: italic;
  line-height: 0.95;
  text-align: center;
  box-shadow: 5px 7px 0 rgba(33, 25, 27, 0.1);
}

.hero-sticker span {
  font-size: 0.8rem;
}

.hero-sticker strong {
  font-size: 1.32rem;
  font-weight: 500;
}

.sticker-cute {
  top: 9%;
  right: 0;
  transform: rotate(8deg);
}

.sticker-pick {
  bottom: 16%;
  left: 2%;
  width: 90px;
  height: 90px;
  background: var(--butter);
  transform: rotate(-8deg);
}

.sticker-pick strong {
  font-size: 1.05rem;
}

.sweet-note {
  position: absolute;
  z-index: 5;
  font-family: var(--script);
  font-size: 1.34rem;
  color: var(--pink-dark);
}

.note-one {
  top: 24%;
  left: -4%;
  transform: rotate(-12deg);
}

.note-two {
  top: 49%;
  right: -2%;
  transform: rotate(16deg);
}

.note-three {
  right: 27%;
  bottom: 3%;
  transform: rotate(-7deg);
}

.hero-mascot {
  position: absolute;
  z-index: 5;
  top: -3%;
  left: 1%;
  width: 17%;
  filter: drop-shadow(0 8px 8px rgba(85, 42, 49, 0.15));
  mix-blend-mode: multiply;
  transform: rotate(-8deg);
}

.hero-caption {
  display: flex;
  max-width: 350px;
  justify-content: space-between;
  gap: 20px;
  margin: 10px 0 0 auto;
  color: var(--ink-soft);
  font-family: var(--serif);
  font-size: 0.74rem;
  font-style: italic;
}

.hero-caption span {
  color: var(--ink);
  font-family: var(--sans);
  font-size: 0.63rem;
  font-style: normal;
  font-weight: 650;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}

.hero-ornament {
  position: absolute;
  z-index: 1;
  display: flex;
  align-items: center;
  flex-direction: column;
  font-family: var(--serif);
  color: rgba(33, 25, 27, 0.3);
}

.hero-ornament span {
  font-size: 5rem;
  line-height: 0.82;
}

.hero-ornament small {
  font-size: 0.58rem;
  font-style: italic;
  letter-spacing: 0.08em;
}

.hero-ornament-left {
  bottom: 13%;
  left: 1.5%;
  transform: rotate(-8deg);
}

.hero-ornament-right {
  top: 19%;
  right: 1%;
  transform: rotate(8deg);
}

.scroll-cue {
  position: absolute;
  z-index: 2;
  bottom: 24px;
  left: 50%;
  display: flex;
  align-items: center;
  gap: 12px;
  color: var(--ink-soft);
  font-size: 0.59rem;
  font-weight: 650;
  letter-spacing: 0.11em;
  text-decoration: none;
  text-transform: uppercase;
  transform: translateX(-50%);
}

.scroll-line {
  position: relative;
  width: 46px;
  height: 1px;
  overflow: hidden;
  background: rgba(33, 25, 27, 0.23);
}

.scroll-line::after {
  position: absolute;
  top: 0;
  left: 0;
  width: 20px;
  height: 1px;
  background: var(--ink);
  content: "";
  animation: scroll-line 2.6s ease-in-out infinite;
}

@keyframes scroll-line {
  0% {
    transform: translateX(-24px);
  }
  55%,
  100% {
    transform: translateX(50px);
  }
}

.marquee {
  position: relative;
  z-index: 4;
  width: 100%;
  overflow: hidden;
  color: var(--cream);
  background: var(--ink);
  border-top: 1px solid var(--ink);
  border-bottom: 1px solid var(--ink);
}

.marquee-track {
  display: flex;
  width: max-content;
  align-items: center;
  padding: 14px 0;
  animation: marquee 30s linear infinite;
}

.marquee span {
  margin: 0 28px;
  font-family: var(--serif);
  font-size: 1rem;
  font-style: italic;
  letter-spacing: 0.015em;
  white-space: nowrap;
}

.marquee i {
  color: var(--pink);
  font-size: 0.8rem;
  font-style: normal;
}

@keyframes marquee {
  to {
    transform: translateX(-50%);
  }
}

.section-shell {
  width: var(--shell);
  margin: 0 auto;
}

.idea {
  padding-top: var(--section-space);
  padding-bottom: var(--section-space);
}

.section-label {
  display: flex;
  align-items: center;
  gap: 16px;
  margin-bottom: clamp(54px, 7vw, 98px);
  font-size: 0.65rem;
  font-weight: 650;
  letter-spacing: 0.13em;
  text-transform: uppercase;
}

.section-label > span:first-child {
  display: grid;
  width: 30px;
  height: 30px;
  place-items: center;
  border: 1px solid currentColor;
  border-radius: 50%;
  font-family: var(--serif);
  font-size: 0.69rem;
  font-style: italic;
  letter-spacing: 0;
}

.section-label::after {
  width: 64px;
  height: 1px;
  background: var(--line);
  content: "";
}

.idea-heading {
  display: grid;
  align-items: end;
  grid-template-columns: 1.45fr 0.62fr;
  column-gap: clamp(60px, 9vw, 150px);
}

.idea-heading .eyebrow {
  grid-column: 1 / -1;
}

.idea-heading h2,
.characters-heading h2,
.world-heading h2,
.strategy-heading h2,
.closing h2 {
  margin: 0;
  font-family: var(--serif);
  font-size: clamp(4rem, 7.1vw, 7.7rem);
  font-weight: 500;
  letter-spacing: -0.065em;
  line-height: 0.9;
}

.idea-heading h2 span,
.strategy-heading h2 span {
  display: block;
  color: var(--pink-dark);
  font-style: italic;
  font-weight: 400;
}

.idea-intro {
  max-width: 430px;
  margin: 0 0 7px;
  color: var(--ink-soft);
  line-height: 1.75;
}

.idea-board {
  display: grid;
  align-items: start;
  grid-template-columns: repeat(12, minmax(0, 1fr));
  gap: 24px;
  margin-top: clamp(70px, 9vw, 130px);
}

.case-note {
  position: relative;
  grid-column: 1 / span 5;
  padding: 34px 34px 40px;
  border: 1px solid var(--line);
  background: var(--paper);
}

.case-note:nth-of-type(2) {
  grid-column: 7 / span 6;
  margin-top: 90px;
}

.case-note:nth-of-type(3) {
  grid-column: 2 / span 5;
  margin-top: 20px;
}

.case-note-number {
  display: block;
  margin-bottom: 64px;
  font-size: 0.61rem;
  font-weight: 650;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}

.case-note h3 {
  max-width: 430px;
  margin: 0 0 22px;
  font-family: var(--serif);
  font-size: clamp(1.65rem, 2.45vw, 2.55rem);
  font-weight: 500;
  letter-spacing: -0.045em;
  line-height: 1.08;
}

.case-note p {
  max-width: 490px;
  margin: 0;
  color: var(--ink-soft);
  font-size: 0.9rem;
  line-height: 1.7;
}

.case-note-pink {
  background: var(--blush-deep);
}

.case-note-dark {
  color: var(--cream);
  background: var(--ink);
}

.case-note-dark p {
  color: rgba(255, 249, 244, 0.72);
}

.name-origin {
  display: flex;
  grid-column: 8 / span 5;
  align-items: center;
  gap: 24px;
  margin-top: 150px;
  padding: 22px 0;
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}

.name-origin img {
  width: 122px;
  flex-shrink: 0;
  filter: drop-shadow(0 14px 14px rgba(71, 36, 42, 0.11));
  mix-blend-mode: multiply;
}

.tiny-label {
  display: block;
  font-size: 0.59rem;
  font-weight: 650;
  letter-spacing: 0.13em;
  text-transform: uppercase;
}

.name-origin p {
  display: flex;
  align-items: baseline;
  gap: 10px;
  margin: 6px 0 3px;
  font-family: var(--serif);
  font-size: 1.5rem;
}

.name-pronunciation {
  font-size: 0.72rem;
  font-style: italic;
}

.name-origin small {
  color: var(--ink-soft);
  font-family: var(--serif);
  font-size: 0.78rem;
  font-style: italic;
}

.campaign-equation {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 20px;
  margin-top: clamp(70px, 9vw, 120px);
  padding: 30px 0;
  border-top: 1px solid var(--ink);
  border-bottom: 1px solid var(--ink);
  font-family: var(--serif);
}

.campaign-equation span {
  font-size: clamp(1.3rem, 2vw, 2.2rem);
  font-style: italic;
}

.campaign-equation b,
.campaign-equation i {
  color: var(--pink-dark);
  font-size: 1.1rem;
  font-style: normal;
  font-weight: 400;
}

.campaign-equation strong {
  color: var(--pink-dark);
  font-size: clamp(1.3rem, 2vw, 2.2rem);
  font-style: italic;
  font-weight: 500;
}

.characters {
  padding-top: var(--section-space);
  padding-bottom: var(--section-space);
  background: var(--paper);
}

.characters-heading {
  display: grid;
  align-items: end;
  grid-template-columns: 1fr 0.62fr;
  gap: 80px;
}

.characters-heading .eyebrow {
  margin-bottom: 20px;
}

.characters-heading h2 em,
.world-heading h2 span {
  color: var(--pink-dark);
  font-weight: 400;
}

.section-intro {
  max-width: 480px;
  margin: 0 0 10px;
  color: var(--ink-soft);
  font-size: 0.95rem;
  line-height: 1.75;
}

.character-lab {
  display: grid;
  min-height: 650px;
  grid-template-columns: 245px minmax(0, 1fr);
  margin-top: clamp(64px, 8vw, 110px);
  border: 1px solid var(--ink);
}

.character-menu {
  display: flex;
  flex-direction: column;
  background: var(--ink);
}

.character-tab {
  display: grid;
  min-height: 92px;
  align-items: center;
  padding: 16px 18px;
  color: var(--cream);
  border: 0;
  border-bottom: 1px solid rgba(255, 249, 244, 0.17);
  background: transparent;
  cursor: pointer;
  grid-template-columns: 31px 1fr 20px;
  text-align: left;
  transition:
    color 220ms ease,
    background 220ms ease,
    padding 220ms var(--ease);
}

.character-tab:last-child {
  border-bottom: 0;
}

.character-tab:hover {
  padding-left: 24px;
  background: rgba(255, 255, 255, 0.055);
}

.character-tab.is-active {
  color: var(--ink);
  background: var(--pink);
}

.tab-number {
  align-self: start;
  padding-top: 6px;
  font-size: 0.57rem;
  letter-spacing: 0.1em;
}

.tab-name {
  display: flex;
  flex-direction: column;
  font-family: var(--serif);
  font-size: clamp(1.15rem, 1.6vw, 1.46rem);
  letter-spacing: -0.02em;
  line-height: 1.05;
}

.tab-name small {
  margin-top: 5px;
  font-family: var(--sans);
  font-size: 0.55rem;
  font-style: normal;
  font-weight: 550;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  opacity: 0.65;
}

.tab-mark {
  font-size: 1rem;
  opacity: 0;
  transform: translate(-4px, 4px);
  transition:
    opacity 180ms ease,
    transform 180ms ease;
}

.character-tab.is-active .tab-mark {
  opacity: 1;
  transform: none;
}

.character-stage {
  --character-tint: #f2ded8;
  position: relative;
  display: grid;
  min-width: 0;
  overflow: hidden;
  background:
    radial-gradient(circle at 26% 21%, rgba(255, 255, 255, 0.7) 0 1px, transparent 1.5px) 0 0 / 24px 24px,
    var(--character-tint);
  grid-template-columns: minmax(0, 1.18fr) minmax(310px, 0.82fr);
  transition: background-color 350ms ease;
}

.character-stage::before {
  position: absolute;
  top: 9%;
  left: 7%;
  width: 42%;
  aspect-ratio: 1;
  border: 1px solid rgba(33, 25, 27, 0.12);
  border-radius: 50%;
  content: "";
}

.stage-decoration {
  position: absolute;
  top: 20px;
  right: 22px;
  left: 250px;
  display: flex;
  justify-content: space-between;
  font-size: 0.55rem;
  font-weight: 650;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}

.character-image-wrap {
  position: relative;
  display: flex;
  min-height: 560px;
  align-items: center;
  justify-content: center;
  padding: 60px 24px;
}

.character-halo {
  position: absolute;
  width: 72%;
  aspect-ratio: 1;
  border-radius: 50%;
  background: rgba(255, 253, 251, 0.48);
  box-shadow: inset 0 0 0 1px rgba(33, 25, 27, 0.08);
}

.character-image {
  position: relative;
  z-index: 2;
  max-width: min(90%, 460px);
  max-height: 460px;
  object-fit: contain;
  filter: drop-shadow(0 26px 21px rgba(66, 30, 36, 0.18));
  mix-blend-mode: multiply;
  transition:
    opacity 180ms ease,
    transform 350ms var(--ease);
}

.character-stage.is-switching .character-image {
  opacity: 0;
  transform: translateY(12px) scale(0.95);
}

.character-flower {
  position: absolute;
  z-index: 3;
  font-size: 2rem;
  color: var(--pink-dark);
}

.flower-one {
  top: 15%;
  right: 11%;
  transform: rotate(16deg);
}

.flower-two {
  bottom: 16%;
  left: 8%;
  font-size: 1.25rem;
  transform: rotate(-22deg);
}

.character-meta {
  position: relative;
  z-index: 3;
  display: flex;
  justify-content: center;
  flex-direction: column;
  padding: 70px clamp(28px, 3.5vw, 54px) 48px 30px;
  border-left: 1px solid rgba(33, 25, 27, 0.16);
  background: rgba(255, 248, 243, 0.36);
}

.character-count {
  display: flex;
  align-items: center;
  justify-content: space-between;
  margin-bottom: 42px;
  font-size: 0.57rem;
  font-weight: 650;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}

.character-kicker {
  max-width: 260px;
  margin: 0 0 12px;
  font-family: var(--serif);
  font-size: 0.85rem;
  font-style: italic;
}

.character-meta h3 {
  margin: 0 0 18px;
  font-family: var(--serif);
  font-size: clamp(2.7rem, 4.2vw, 4.8rem);
  font-weight: 500;
  letter-spacing: -0.055em;
  line-height: 0.94;
}

.character-description {
  max-width: 350px;
  margin: 0 0 28px;
  color: var(--ink-soft);
  font-size: 0.86rem;
  line-height: 1.68;
}

.expression-row {
  display: flex;
  min-height: 44px;
  align-items: center;
  gap: 14px;
  margin-bottom: 24px;
  padding-top: 18px;
  border-top: 1px solid rgba(33, 25, 27, 0.16);
}

.expression-label {
  font-size: 0.55rem;
  font-weight: 650;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}

.expression-list {
  display: flex;
  flex-wrap: wrap;
  gap: 7px;
}

.expression-button {
  padding: 6px 10px;
  border: 1px solid rgba(33, 25, 27, 0.22);
  border-radius: 100px;
  background: transparent;
  font-family: var(--serif);
  font-size: 0.68rem;
  font-style: italic;
  cursor: pointer;
  transition:
    background 160ms ease,
    border-color 160ms ease;
}

.expression-button:hover,
.expression-button.is-active {
  border-color: var(--ink);
  background: var(--white);
}

.pick-button {
  display: flex;
  width: 100%;
  min-height: 54px;
  align-items: center;
  justify-content: space-between;
  padding: 12px 18px;
  color: var(--cream);
  border: 1px solid var(--ink);
  background: var(--ink);
  font-size: 0.66rem;
  font-weight: 650;
  letter-spacing: 0.07em;
  text-transform: uppercase;
  cursor: pointer;
  transition:
    color 200ms ease,
    background 200ms ease;
}

.pick-button:hover,
.pick-button.is-picked {
  color: var(--ink);
  background: var(--pink);
}

.pick-button.is-picked .pick-heart {
  color: var(--pink-dark);
}

.pick-heart {
  font-size: 1.15rem;
  line-height: 1;
}

.collection-note {
  display: grid;
  align-items: center;
  grid-template-columns: auto 1fr auto;
  gap: 22px;
  margin-top: 42px;
  padding: 22px 0;
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}

.collection-note-mark {
  color: var(--pink-dark);
}

.collection-note p {
  max-width: 650px;
  margin: 0;
  color: var(--ink-soft);
  font-family: var(--serif);
  font-size: 0.95rem;
  font-style: italic;
}

.collection-note a {
  font-size: 0.61rem;
  font-weight: 650;
  letter-spacing: 0.1em;
  text-decoration: none;
  text-transform: uppercase;
}

.world {
  position: relative;
  padding: var(--section-space) 0;
  overflow: hidden;
  color: var(--cream);
  background:
    radial-gradient(circle at 73% 18%, rgba(238, 175, 186, 0.11), transparent 28%),
    var(--ink);
}

.world::before {
  position: absolute;
  top: 9%;
  right: -16%;
  width: 53vw;
  height: 53vw;
  border: 1px solid rgba(238, 175, 186, 0.13);
  border-radius: 50%;
  content: "";
}

.world-inner {
  position: relative;
  z-index: 2;
}

.section-label-light {
  color: var(--cream);
}

.section-label-light::after {
  background: rgba(255, 249, 244, 0.22);
}

.world-heading {
  display: grid;
  align-items: end;
  grid-template-columns: 1.35fr 0.55fr;
  column-gap: 100px;
}

.eyebrow-light {
  color: var(--pink);
}

.world-heading .eyebrow {
  grid-column: 1 / -1;
}

.world-heading h2 span {
  display: block;
  font-style: italic;
}

.section-intro-light {
  color: rgba(255, 249, 244, 0.63);
}

.world-entry {
  display: grid;
  align-items: stretch;
  grid-template-columns: minmax(300px, 0.62fr) minmax(0, 1.38fr);
  gap: clamp(50px, 8vw, 120px);
  margin-top: clamp(80px, 10vw, 150px);
}

.poster-column {
  max-width: 440px;
}

.poster-frame {
  position: relative;
  padding: 11px;
  background: var(--blush);
  box-shadow: 18px 20px 0 rgba(238, 175, 186, 0.11);
  transform: rotate(-2.1deg);
}

.poster-frame img {
  width: 100%;
}

.poster-sticker {
  position: absolute;
  right: -38px;
  bottom: 42px;
  display: grid;
  width: 112px;
  height: 112px;
  place-items: center;
  color: var(--ink);
  border-radius: 50%;
  background: var(--butter);
  font-family: var(--serif);
  font-size: 1rem;
  font-style: italic;
  line-height: 1;
  text-align: center;
  transform: rotate(8deg);
}

.poster-sticker small {
  display: block;
  margin-top: 5px;
  font-family: var(--sans);
  font-size: 0.48rem;
  font-style: normal;
  font-weight: 650;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.image-caption {
  margin: 23px 0 0;
  color: rgba(255, 249, 244, 0.55);
  font-size: 0.58rem;
  font-weight: 650;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}

.journey-panel {
  display: flex;
  min-height: 540px;
  justify-content: space-between;
  flex-direction: column;
  padding: clamp(30px, 4vw, 58px);
  border-top: 1px solid rgba(255, 249, 244, 0.3);
  border-bottom: 1px solid rgba(255, 249, 244, 0.3);
}

.journey-tabs {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  border-bottom: 1px solid rgba(255, 249, 244, 0.2);
}

.journey-tab {
  display: flex;
  padding: 0 0 18px;
  color: rgba(255, 249, 244, 0.44);
  border: 0;
  background: transparent;
  font-family: var(--serif);
  font-size: 0.72rem;
  font-style: italic;
  gap: 10px;
  text-align: left;
  cursor: pointer;
  transition: color 180ms ease;
}

.journey-tab span {
  font-family: var(--sans);
  font-size: 0.62rem;
  font-style: normal;
  font-weight: 650;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.journey-tab:hover,
.journey-tab.is-active {
  color: var(--pink);
}

.journey-detail {
  position: relative;
  max-width: 650px;
  margin: auto 0;
  padding: 56px 0 44px;
}

.journey-index {
  position: absolute;
  top: 10px;
  right: 0;
  color: rgba(238, 175, 186, 0.13);
  font-family: var(--serif);
  font-size: clamp(8rem, 16vw, 16rem);
  font-style: italic;
  line-height: 0.7;
  pointer-events: none;
}

.journey-word {
  position: relative;
  z-index: 1;
  margin: 0 0 16px;
  color: var(--pink);
  font-size: 0.64rem;
  font-weight: 650;
  letter-spacing: 0.14em;
  text-transform: uppercase;
}

.journey-detail h3 {
  position: relative;
  z-index: 1;
  max-width: 570px;
  margin: 0 0 20px;
  font-family: var(--serif);
  font-size: clamp(2rem, 3.6vw, 3.9rem);
  font-weight: 400;
  letter-spacing: -0.045em;
  line-height: 1.03;
}

.journey-detail > p:not(.journey-word) {
  position: relative;
  z-index: 1;
  max-width: 530px;
  margin: 0;
  color: rgba(255, 249, 244, 0.63);
  font-size: 0.9rem;
  line-height: 1.7;
}

.journey-takeaway {
  position: relative;
  z-index: 1;
  display: block;
  margin-top: 24px;
  color: var(--butter);
  font-family: var(--serif);
  font-size: 0.84rem;
  font-style: italic;
}

.journey-detail.is-switching > *:not(.journey-index) {
  animation: journey-switch 380ms var(--ease);
}

@keyframes journey-switch {
  from {
    opacity: 0;
    transform: translateY(10px);
  }
}

.journey-progress {
  height: 1px;
  overflow: hidden;
  background: rgba(255, 249, 244, 0.2);
}

.journey-progress span {
  display: block;
  width: 25%;
  height: 1px;
  background: var(--pink);
  transition:
    width 350ms var(--ease),
    transform 350ms var(--ease);
}

.hero-table {
  display: grid;
  min-height: 660px;
  align-items: center;
  grid-template-columns: 0.62fr 1.38fr;
  gap: 30px;
  margin-top: clamp(110px, 14vw, 210px);
  padding: clamp(38px, 5vw, 72px);
  color: var(--ink);
  background: var(--blush);
}

.hero-table-copy {
  max-width: 390px;
  padding-left: clamp(0px, 2vw, 34px);
}

.hero-table-copy h3 {
  margin: 18px 0 26px;
  font-family: var(--serif);
  font-size: clamp(3rem, 5vw, 6rem);
  font-weight: 500;
  letter-spacing: -0.06em;
  line-height: 0.87;
}

.hero-table-copy p {
  color: var(--ink-soft);
  font-size: 0.9rem;
  line-height: 1.75;
}

.table-tags {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
  margin-top: 26px;
}

.table-tags span {
  padding: 7px 12px;
  border: 1px solid rgba(33, 25, 27, 0.25);
  border-radius: 100px;
  font-size: 0.56rem;
  font-weight: 650;
  letter-spacing: 0.09em;
  text-transform: uppercase;
}

.hero-table-image {
  position: relative;
  justify-self: end;
}

.hero-table-image img {
  max-height: 680px;
  object-fit: contain;
  filter: drop-shadow(0 30px 26px rgba(76, 35, 43, 0.16));
  mix-blend-mode: multiply;
}

.table-note {
  position: absolute;
  z-index: 3;
  display: grid;
  width: 98px;
  height: 98px;
  place-items: center;
  border-radius: 50%;
  background: var(--butter);
  font-family: var(--serif);
  font-size: 0.76rem;
  font-style: italic;
  line-height: 1;
  text-align: center;
}

.table-note-one {
  top: 8%;
  right: 1%;
  transform: rotate(7deg);
}

.table-note-two {
  bottom: 8%;
  left: -4%;
  width: 84px;
  height: 84px;
  color: var(--cream);
  background: var(--pink-dark);
  transform: rotate(-8deg);
}

.packaging-section {
  margin-top: clamp(120px, 14vw, 210px);
}

.packaging-heading {
  display: grid;
  align-items: end;
  grid-template-columns: 1.1fr 0.55fr;
  gap: 80px;
  padding-bottom: 42px;
  border-bottom: 1px solid rgba(255, 249, 244, 0.24);
}

.packaging-heading h3,
.flywheel-heading h3,
.measurement-heading h3,
.budget-copy h3 {
  margin: 16px 0 0;
  font-family: var(--serif);
  font-size: clamp(2.5rem, 4vw, 4.5rem);
  font-weight: 400;
  letter-spacing: -0.05em;
  line-height: 0.98;
}

.packaging-heading > p {
  max-width: 460px;
  margin: 0;
  color: rgba(255, 249, 244, 0.63);
  font-size: 0.88rem;
  line-height: 1.72;
}

.packaging-scroll {
  display: grid;
  overflow-x: auto;
  padding: 38px 4px 22px;
  cursor: grab;
  gap: 16px;
  grid-auto-columns: minmax(260px, 1fr);
  grid-auto-flow: column;
  scrollbar-color: var(--pink) rgba(255, 255, 255, 0.08);
  scrollbar-width: thin;
}

.packaging-scroll:active {
  cursor: grabbing;
}

.packaging-card {
  position: relative;
  display: flex;
  min-height: 380px;
  align-items: center;
  justify-content: center;
  flex-direction: column;
  margin: 0;
  padding: 25px;
  background: var(--blush);
  transition:
    transform 300ms var(--ease),
    background 300ms ease;
}

.packaging-card:hover {
  background: var(--blush-deep);
  transform: translateY(-7px);
}

.packaging-card img {
  width: 100%;
  height: 290px;
  object-fit: contain;
  filter: drop-shadow(0 22px 18px rgba(61, 27, 33, 0.15));
  mix-blend-mode: multiply;
}

.packaging-card figcaption {
  width: 100%;
  margin-top: 16px;
  padding-top: 14px;
  color: var(--ink);
  border-top: 1px solid rgba(33, 25, 27, 0.17);
  font-family: var(--serif);
  font-size: 0.75rem;
  font-style: italic;
}

.package-number {
  position: absolute;
  top: 18px;
  left: 20px;
  color: rgba(33, 25, 27, 0.58);
  font-size: 0.55rem;
  font-weight: 650;
  letter-spacing: 0.08em;
}

.scroll-hint {
  margin: 12px 0 0;
  color: rgba(255, 249, 244, 0.42);
  font-size: 0.55rem;
  font-weight: 650;
  letter-spacing: 0.11em;
  text-align: right;
  text-transform: uppercase;
}

.tour-section {
  margin-top: clamp(110px, 14vw, 210px);
}

.tour-heading {
  display: grid;
  align-items: end;
  grid-template-columns: 1.12fr 0.55fr;
  gap: 80px;
  padding-bottom: 38px;
  border-bottom: 1px solid rgba(255, 249, 244, 0.25);
}

.tour-heading h3 {
  margin: 16px 0 0;
  font-family: var(--serif);
  font-size: clamp(2.7rem, 4.6vw, 5.2rem);
  font-weight: 400;
  letter-spacing: -0.055em;
  line-height: 0.93;
}

.tour-heading h3 em {
  color: var(--pink);
  font-weight: 400;
}

.tour-heading > p {
  max-width: 470px;
  margin: 0;
  color: rgba(255, 249, 244, 0.63);
  font-size: 0.88rem;
  line-height: 1.72;
}

.tour-legend {
  display: grid;
  overflow: hidden;
  margin-top: 22px;
  border: 1px solid rgba(255, 249, 244, 0.2);
  grid-template-columns: 170px minmax(0, 1fr);
}

.tour-legend-heading {
  display: flex;
  justify-content: center;
  flex-direction: column;
  padding: 14px 20px;
  border-right: 1px solid rgba(255, 249, 244, 0.2);
}

.tour-legend-heading span {
  color: var(--pink);
  font-size: 0.5rem;
  font-weight: 650;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}

.tour-legend-heading strong {
  margin-top: 4px;
  font-family: var(--serif);
  font-size: 0.86rem;
  font-style: italic;
  font-weight: 400;
}

.tour-legend-items {
  display: grid;
  grid-template-columns: repeat(5, minmax(0, 1fr));
}

.tour-legend-items button {
  display: flex;
  min-width: 0;
  align-items: center;
  padding: 13px 12px;
  color: rgba(255, 249, 244, 0.67);
  border: 0;
  border-right: 1px solid rgba(255, 249, 244, 0.13);
  background: transparent;
  cursor: pointer;
  gap: 9px;
  text-align: left;
  transition:
    color 180ms ease,
    background 180ms ease;
}

.tour-legend-items button:last-child {
  border-right: 0;
}

.tour-legend-items button:hover,
.tour-legend-items button.is-active {
  color: var(--cream);
  background: rgba(255, 249, 244, 0.08);
}

.tour-legend-items i {
  display: grid;
  width: 26px;
  height: 26px;
  flex-shrink: 0;
  place-items: center;
  color: var(--ink);
  border-radius: 50%;
  background: var(--legend-color);
  font-size: 0.46rem;
  font-style: normal;
  font-weight: 700;
  letter-spacing: 0.02em;
}

.tour-legend-items span {
  display: flex;
  min-width: 0;
  flex-direction: column;
}

.tour-legend-items strong {
  overflow: hidden;
  font-family: var(--serif);
  font-size: 0.69rem;
  font-weight: 500;
  text-overflow: ellipsis;
  white-space: nowrap;
}

.tour-legend-items small {
  margin-top: 1px;
  overflow: hidden;
  color: rgba(255, 249, 244, 0.4);
  font-size: 0.43rem;
  font-weight: 650;
  letter-spacing: 0.05em;
  text-overflow: ellipsis;
  text-transform: uppercase;
  white-space: nowrap;
}

.tour-layout {
  display: grid;
  min-height: 770px;
  grid-template-columns: minmax(0, 1.48fr) minmax(320px, 0.52fr);
}

.tour-stage {
  position: relative;
  min-width: 0;
  height: 770px;
  overflow: hidden;
  color: var(--cream);
  border: 1px solid rgba(255, 249, 244, 0.23);
  border-top: 0;
  background:
    radial-gradient(circle at 50% 52%, rgba(238, 175, 186, 0.19), transparent 37%),
    linear-gradient(155deg, #302327 0%, #191315 100%);
  cursor: grab;
  touch-action: pan-y;
  user-select: none;
}

.tour-stage::before,
.tour-stage::after {
  position: absolute;
  z-index: 1;
  content: "";
  pointer-events: none;
}

.tour-stage::before {
  inset: 0;
  opacity: 0.42;
  background-image:
    linear-gradient(rgba(255, 249, 244, 0.04) 1px, transparent 1px),
    linear-gradient(90deg, rgba(255, 249, 244, 0.04) 1px, transparent 1px);
  background-size: 44px 44px;
  -webkit-mask-image: radial-gradient(circle at center, black 8%, transparent 72%);
  mask-image: radial-gradient(circle at center, black 8%, transparent 72%);
}

.tour-stage::after {
  top: 50%;
  left: 50%;
  width: 74%;
  aspect-ratio: 1;
  border: 1px solid rgba(238, 175, 186, 0.09);
  border-radius: 50%;
  transform: translate(-50%, -46%);
}

.tour-stage:active {
  cursor: grabbing;
}

.tour-stage.is-turning .tour-rig {
  transition: transform 850ms var(--ease);
}

.tour-stage-top,
.tour-stage-bottom {
  position: absolute;
  z-index: 20;
  right: 22px;
  left: 22px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  pointer-events: none;
}

.tour-stage-top {
  top: 20px;
}

.tour-stage-bottom {
  bottom: 18px;
}

.tour-live {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  color: rgba(255, 249, 244, 0.64);
  font-size: 0.55rem;
  font-weight: 650;
  letter-spacing: 0.11em;
  text-transform: uppercase;
}

.tour-live i {
  width: 6px;
  height: 6px;
  border-radius: 50%;
  background: var(--pink);
  box-shadow: 0 0 0 4px rgba(238, 175, 186, 0.13);
}

.tour-angle {
  color: rgba(255, 249, 244, 0.4);
  font-family: var(--serif);
  font-size: 0.66rem;
  font-style: italic;
}

.tour-angle b {
  display: inline-block;
  min-width: 3.5em;
  color: var(--pink);
  font-weight: 400;
  text-align: right;
}

.tour-viewport {
  position: absolute;
  inset: 55px 0 55px;
  display: grid;
  place-items: center;
  overflow: hidden;
  perspective: 1450px;
  perspective-origin: 50% 43%;
}

.tour-compass {
  position: absolute;
  z-index: 20;
  right: 33px;
  bottom: 66px;
  display: grid;
  width: 46px;
  height: 46px;
  place-items: center;
  color: rgba(255, 249, 244, 0.43);
  border: 1px solid rgba(255, 249, 244, 0.19);
  border-radius: 50%;
  font-family: var(--serif);
  font-size: 0.58rem;
  font-style: italic;
}

.tour-compass i {
  position: absolute;
  inset: 0;
  display: grid;
  place-items: center;
  color: var(--pink);
  font-size: 0.9rem;
  font-style: normal;
  transform: rotate(var(--compass-turn, 0deg));
  transition: transform 100ms linear;
}

.tour-compass small {
  margin-top: 14px;
  font-size: 0.48rem;
  font-style: normal;
}

.tour-glow {
  position: absolute;
  top: 50%;
  left: 50%;
  width: min(720px, 92%);
  aspect-ratio: 1;
  border: 1px solid rgba(238, 175, 186, 0.12);
  border-radius: 50%;
  box-shadow:
    0 0 100px rgba(238, 175, 186, 0.06) inset,
    0 0 120px rgba(238, 175, 186, 0.05);
  transform: translate(-50%, -49%);
}

.tour-rig {
  position: absolute;
  top: 49%;
  left: 50%;
  width: min(780px, calc(100% - 32px));
  height: 530px;
  --tour-radius: 300px;
  transform:
    translate(-50%, -50%)
    rotateX(var(--tour-pitch, 5deg))
    rotateY(var(--tour-yaw, 0deg));
  transform-origin: 50% 50%;
  transform-style: preserve-3d;
  will-change: transform;
}

.tour-floor-shadow {
  position: absolute;
  z-index: 0;
  top: 59%;
  left: 50%;
  width: min(680px, 94%);
  height: 290px;
  border-radius: 50%;
  background: rgba(0, 0, 0, 0.52);
  filter: blur(24px);
  transform: translate(-50%, -50%) rotateX(69deg);
}

.tour-floor {
  position: absolute;
  z-index: 1;
  top: 58%;
  left: 50%;
  width: 100%;
  max-width: 660px;
  aspect-ratio: 1;
  border: 1px solid rgba(238, 175, 186, 0.3);
  border-radius: 50%;
  background:
    repeating-conic-gradient(
      from 0deg,
      rgba(238, 175, 186, 0.04) 0deg 8deg,
      rgba(238, 175, 186, 0.11) 8deg 9deg
    ),
    radial-gradient(circle, #3c2d31 0 18%, #2b2124 18.5% 56%, #1d1719 57%);
  box-shadow:
    0 34px 44px rgba(0, 0, 0, 0.38),
    inset 0 0 55px rgba(0, 0, 0, 0.26);
  transform: translate(-50%, -50%) rotateX(70deg);
  transform-style: preserve-3d;
}

.tour-floor-route {
  position: absolute;
  inset: 14%;
  border: 1px dashed rgba(238, 175, 186, 0.58);
  border-radius: 50%;
  box-shadow:
    0 0 0 8px rgba(238, 175, 186, 0.025),
    0 0 35px rgba(238, 175, 186, 0.1);
}

.tour-floor-route::before,
.tour-floor-route::after {
  position: absolute;
  color: var(--pink);
  font-size: 1.2rem;
  content: "→";
}

.tour-floor-route::before {
  top: 11%;
  right: 7%;
  transform: rotate(38deg);
}

.tour-floor-route::after {
  bottom: 8%;
  left: 13%;
  transform: rotate(214deg);
}

.tour-floor-centre {
  position: absolute;
  top: 50%;
  left: 50%;
  display: grid;
  width: 38%;
  aspect-ratio: 1;
  place-items: center;
  color: var(--cream);
  border: 1px solid rgba(255, 249, 244, 0.18);
  border-radius: 50%;
  background: rgba(33, 25, 27, 0.72);
  box-shadow: 0 0 0 13px rgba(238, 175, 186, 0.04);
  font-style: normal;
  transform: translate(-50%, -50%);
}

.tour-floor-centre b {
  align-self: end;
  color: var(--pink);
  font-family: var(--serif);
  font-size: 1.4rem;
  font-weight: 400;
}

.tour-floor-centre small {
  align-self: start;
  margin-top: -7px;
  font-size: 0.38rem;
  font-weight: 650;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}

.tour-station {
  position: absolute;
  z-index: 4;
  top: 54%;
  left: 50%;
  width: 238px;
  height: 330px;
  padding: 0;
  color: var(--ink);
  border: 0;
  background: transparent;
  cursor: pointer;
  transform:
    translate(-50%, -50%)
    rotateY(var(--station-angle))
    translateZ(var(--tour-radius));
  transform-style: preserve-3d;
}

.tour-station.tour-station-wide {
  width: 390px;
  height: 318px;
}

.tour-station:hover .station-front,
.tour-station:focus-visible .station-front {
  border-color: var(--stop-accent);
}

.station-front,
.station-back {
  position: absolute;
  inset: 0;
  display: flex;
  overflow: hidden;
  flex-direction: column;
  border: 1px solid rgba(255, 249, 244, 0.34);
  background: #f7e8e3;
  box-shadow:
    0 30px 54px rgba(0, 0, 0, 0.38),
    0 0 0 7px rgba(33, 25, 27, 0.16);
  backface-visibility: hidden;
}

.tour-station.is-active .station-front {
  border-color: var(--stop-accent);
  box-shadow:
    0 30px 54px rgba(0, 0, 0, 0.43),
    0 0 0 3px var(--stop-accent),
    0 0 35px rgba(238, 175, 186, 0.3);
}

.station-head {
  display: flex;
  min-height: 38px;
  align-items: center;
  justify-content: space-between;
  padding: 8px 11px;
  border-bottom: 1px solid rgba(33, 25, 27, 0.17);
}

.station-head b {
  display: grid;
  width: 22px;
  height: 22px;
  place-items: center;
  color: var(--cream);
  border-radius: 50%;
  background: var(--ink);
  font-size: 0.42rem;
  letter-spacing: 0.03em;
}

.station-head em {
  color: var(--pink-dark);
  font-family: var(--serif);
  font-size: 0.57rem;
  font-weight: 500;
}

.station-name {
  display: flex;
  min-height: 55px;
  justify-content: center;
  flex-direction: column;
  padding: 9px 12px;
  border-top: 1px solid rgba(33, 25, 27, 0.16);
  background: rgba(255, 249, 244, 0.56);
  font-family: var(--serif);
  font-size: 1.02rem;
  line-height: 0.9;
  text-align: left;
}

.station-name small {
  margin-top: 7px;
  color: var(--ink-soft);
  font-family: var(--sans);
  font-size: 0.39rem;
  font-weight: 650;
  letter-spacing: 0.075em;
  text-transform: uppercase;
}

.station-prop {
  position: relative;
  display: block;
  min-height: 0;
  flex: 1;
  overflow: hidden;
  background: var(--blush);
}

.station-prop::after {
  position: absolute;
  right: 12%;
  bottom: 8%;
  left: 12%;
  height: 14px;
  border-radius: 50%;
  background: rgba(60, 28, 34, 0.18);
  filter: blur(7px);
  content: "";
}

.station-prop-entrance {
  background:
    linear-gradient(90deg, rgba(128, 74, 83, 0.2) 1px, transparent 1px) 0 0 / 28px 100%,
    linear-gradient(180deg, #f9e8e6 0 86%, #d8b5b1 86%);
}

.station-prop-entrance::before {
  position: absolute;
  top: 11%;
  right: 8%;
  bottom: 13%;
  left: 8%;
  border: 6px solid rgba(255, 249, 244, 0.78);
  background: #fff9f4;
  box-shadow: 0 14px 25px rgba(71, 31, 38, 0.18);
  content: "";
}

.entrance-light {
  position: absolute;
  z-index: 1;
  top: 5%;
  left: 50%;
  width: 44%;
  height: 7px;
  border-radius: 100px;
  background: var(--butter);
  box-shadow: 0 0 24px 12px rgba(244, 223, 185, 0.58);
  transform: translateX(-50%);
}

.entrance-poster {
  position: absolute;
  z-index: 2;
  top: 15%;
  right: 14%;
  bottom: 15%;
  left: 14%;
  overflow: hidden;
}

.entrance-poster img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: top;
}

.entrance-threshold {
  position: absolute;
  right: 17%;
  bottom: 5%;
  left: 17%;
  height: 13px;
  border: 1px solid rgba(33, 25, 27, 0.25);
  background: #b88d87;
  transform: skewX(-18deg);
}

.station-prop-display {
  display: flex;
  align-items: flex-start;
  justify-content: center;
  padding: 0 9px 9px;
  background:
    radial-gradient(ellipse at 50% 26%, rgba(255, 253, 251, 0.96), transparent 55%),
    linear-gradient(180deg, #f7e9e4 0 76%, #cba6a3 76%);
}

.plush-display-photo {
  position: relative;
  z-index: 2;
  width: 100%;
  height: 100%;
  max-height: 100%;
  object-fit: contain;
  object-position: center top;
}

.station-prop-hero {
  display: grid;
  place-items: center;
  background:
    radial-gradient(circle at 50% 48%, rgba(255, 249, 244, 0.82), transparent 37%),
    linear-gradient(145deg, #f3cfcd, #e8b8bc);
}

.station-prop-hero::before {
  position: absolute;
  top: 9%;
  left: 50%;
  width: 72%;
  aspect-ratio: 1;
  border: 1px solid rgba(255, 249, 244, 0.7);
  border-radius: 50%;
  content: "";
  transform: translateX(-50%);
}

.station-prop-hero img {
  position: relative;
  z-index: 2;
  width: 79%;
  max-height: 92%;
  object-fit: contain;
  filter: drop-shadow(0 12px 12px rgba(87, 42, 51, 0.22));
}

.hero-table-halo {
  position: absolute;
  top: 14%;
  left: 50%;
  width: 62%;
  aspect-ratio: 1;
  border: 1px dashed rgba(185, 82, 107, 0.34);
  border-radius: 50%;
  animation: hero-halo-turn 18s linear infinite;
  transform: translateX(-50%);
}

.hero-table-steps {
  position: absolute;
  z-index: 3;
  right: 12px;
  bottom: 9px;
  display: grid;
  width: 36px;
  height: 36px;
  place-items: center;
  color: var(--cream);
  border-radius: 50%;
  background: var(--ink);
  font-family: var(--serif);
  font-size: 0.56rem;
  font-style: italic;
}

@keyframes hero-halo-turn {
  to {
    transform: translateX(-50%) rotate(360deg);
  }
}

.station-prop-photo {
  background:
    linear-gradient(90deg, rgba(255, 255, 255, 0.33) 1px, transparent 1px) 0 0 / 20px 20px,
    linear-gradient(165deg, #d1a2a9, #f4d7d2);
}

.photo-arch {
  position: absolute;
  top: 10%;
  right: 14%;
  bottom: 9%;
  left: 14%;
  display: flex;
  overflow: hidden;
  align-items: center;
  justify-content: flex-end;
  flex-direction: column;
  padding-bottom: 10px;
  border: 8px solid #fff8f2;
  border-radius: 48% 48% 4px 4px;
  background:
    radial-gradient(circle at 50% 68%, rgba(255, 249, 244, 0.82), transparent 43%),
    #e8bdc1;
  box-shadow: 0 13px 23px rgba(83, 38, 46, 0.2);
}

.photo-arch::before,
.photo-arch::after {
  position: absolute;
  top: 17%;
  width: 18px;
  height: 18px;
  color: var(--butter);
  font-size: 18px;
  content: "✦";
}

.photo-arch::before {
  left: 10%;
}

.photo-arch::after {
  right: 10%;
}

.photo-arch > i {
  position: absolute;
  top: 7%;
  color: var(--pink-dark);
  font-size: 0.8rem;
  font-style: normal;
}

.photo-arch img {
  width: 71%;
  max-height: 76%;
  object-fit: contain;
  filter: drop-shadow(0 8px 8px rgba(74, 34, 41, 0.16));
}

.photo-arch > span {
  position: relative;
  z-index: 2;
  color: var(--ink);
  font-family: var(--serif);
  font-size: 0.58rem;
  font-style: italic;
}

.photo-flash {
  position: absolute;
  top: 9%;
  right: 5%;
  display: grid;
  width: 24px;
  height: 24px;
  place-items: center;
  color: var(--cream);
  border-radius: 50%;
  background: var(--ink);
  font-size: 0.7rem;
}

.station-prop-checkout {
  background:
    linear-gradient(180deg, #f7e9e4 0 76%, #cba6a3 76%);
}

.checkout-counter {
  position: absolute;
  right: 8%;
  bottom: 10%;
  left: 8%;
  display: flex;
  height: 64%;
  align-items: flex-end;
  justify-content: center;
  padding: 0 8px 8px;
  border-top: 10px solid #fff8f3;
  background:
    repeating-linear-gradient(90deg, rgba(255, 249, 244, 0.2) 0 1px, transparent 1px 24px),
    #bf8d90;
  box-shadow: 0 15px 22px rgba(64, 27, 34, 0.21);
}

.checkout-screen {
  position: absolute;
  z-index: 3;
  top: 12%;
  left: 8%;
  display: grid;
  width: 54px;
  height: 44px;
  place-items: center;
  color: var(--pink-dark);
  border: 4px solid var(--ink);
  background: #fff8ed;
  font-family: var(--serif);
  font-size: 0.52rem;
  font-style: italic;
  line-height: 0.84;
  text-align: center;
  transform: rotate(-3deg);
}

.checkout-products {
  position: absolute;
  right: 5%;
  bottom: 7%;
  display: grid;
  width: 84%;
  height: 74%;
  align-items: end;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 3px 2px;
}

.checkout-products > span {
  display: grid;
  min-width: 0;
  height: 100%;
  place-items: end center;
}

.checkout-products img {
  width: 100%;
  max-height: 100%;
  object-fit: contain;
  filter: drop-shadow(0 6px 5px rgba(67, 29, 36, 0.18));
}

.checkout-pin {
  position: absolute;
  top: 9%;
  right: 9%;
  display: grid;
  width: 26px;
  height: 26px;
  place-items: center;
  color: var(--butter);
  border-radius: 50%;
  background: var(--pink-dark);
  font-size: 0.6rem;
}

.tour-floor-route {
  pointer-events: none;
}

.station-back {
  align-items: center;
  justify-content: center;
  padding: 20px;
  color: var(--cream);
  background:
    repeating-linear-gradient(
      -45deg,
      rgba(238, 175, 186, 0.035) 0 1px,
      transparent 1px 13px
    ),
    #241b1e;
  text-align: center;
  transform: rotateY(180deg);
}

.station-back::before {
  position: absolute;
  inset: 14px;
  border: 1px solid rgba(238, 175, 186, 0.24);
  content: "";
}

.station-back-mark {
  position: absolute;
  top: 17px;
  left: 20px;
  color: var(--pink);
  font-size: 0.5rem;
  font-weight: 700;
  letter-spacing: 0.08em;
}

.station-back strong {
  font-family: var(--serif);
  font-size: 1.5rem;
  font-weight: 400;
}

.station-back small {
  margin-top: 7px;
  color: rgba(255, 249, 244, 0.46);
  font-size: 0.45rem;
  font-weight: 650;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.tour-stage-bottom {
  align-items: flex-end;
}

.tour-drag-hint {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  color: rgba(255, 249, 244, 0.62);
  font-size: 0.55rem;
  font-weight: 650;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}

.tour-drag-hint i {
  display: grid;
  width: 37px;
  height: 37px;
  place-items: center;
  color: var(--pink);
  border: 1px solid rgba(238, 175, 186, 0.3);
  border-radius: 50%;
  font-size: 0.46rem;
  font-style: normal;
}

.tour-controls {
  display: flex;
  align-items: center;
  gap: 6px;
  pointer-events: auto;
}

.tour-controls button {
  display: grid;
  min-width: 34px;
  height: 34px;
  place-items: center;
  padding: 0 10px;
  color: var(--cream);
  border: 1px solid rgba(255, 249, 244, 0.25);
  border-radius: 100px;
  background: rgba(33, 25, 27, 0.5);
  font-size: 0.67rem;
  cursor: pointer;
  backdrop-filter: blur(8px);
  transition:
    color 180ms ease,
    background 180ms ease;
}

.tour-controls button:hover {
  color: var(--ink);
  background: var(--pink);
}

.tour-controls .tour-reset {
  font-size: 0.5rem;
  font-weight: 650;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.tour-guide {
  display: flex;
  min-width: 0;
  flex-direction: column;
  padding: clamp(24px, 3vw, 42px);
  color: var(--ink);
  background: var(--blush);
}

.tour-guide-top {
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding-bottom: 22px;
  border-bottom: 1px solid rgba(33, 25, 27, 0.22);
}

.tour-stop-count {
  color: var(--pink-dark);
  font-family: var(--serif);
  font-size: 0.7rem;
  font-style: italic;
}

.tour-stop-count b {
  font-size: 1.2rem;
  font-weight: 500;
}

.tour-guide h4 {
  min-height: 2.2em;
  margin: 42px 0 15px;
  font-family: var(--serif);
  font-size: clamp(2rem, 2.8vw, 3.35rem);
  font-weight: 400;
  letter-spacing: -0.045em;
  line-height: 0.98;
}

.tour-guide > p {
  min-height: 110px;
  margin: 0;
  color: var(--ink-soft);
  font-size: 0.82rem;
  line-height: 1.68;
}

.tour-stop-list {
  display: flex;
  flex-direction: column;
  gap: 0;
  margin: auto 0 28px;
  padding: 0;
  list-style: none;
}

.tour-stop-list button {
  display: grid;
  width: 100%;
  align-items: center;
  padding: 9px 0;
  color: var(--ink-soft);
  border: 0;
  border-bottom: 1px solid rgba(33, 25, 27, 0.13);
  background: transparent;
  cursor: pointer;
  grid-template-columns: 27px 1fr;
  text-align: left;
  transition:
    color 180ms ease,
    padding 180ms var(--ease);
}

.tour-stop-list button:hover,
.tour-stop-list button.is-active {
  padding-left: 8px;
  color: var(--ink);
}

.tour-stop-list button.is-active {
  background: rgba(255, 255, 255, 0.34);
}

.tour-stop-list span {
  grid-row: 1 / span 2;
  color: var(--pink-dark);
  font-size: 0.5rem;
  font-weight: 650;
  letter-spacing: 0.07em;
}

.tour-stop-list strong {
  font-family: var(--serif);
  font-size: 0.88rem;
  font-weight: 500;
}

.tour-stop-list small {
  margin-top: 1px;
  font-size: 0.48rem;
  font-weight: 600;
  letter-spacing: 0.05em;
  opacity: 0.62;
}

.tour-guide-footer {
  display: grid;
  padding-top: 20px;
  border-top: 1px solid rgba(33, 25, 27, 0.22);
  grid-template-columns: repeat(3, 1fr);
  gap: 10px;
}

.tour-guide-footer div {
  display: flex;
  flex-direction: column;
}

.tour-guide-footer strong {
  font-family: var(--serif);
  font-size: 1.42rem;
  font-weight: 500;
  letter-spacing: -0.03em;
  line-height: 1;
}

.tour-guide-footer span {
  margin-top: 3px;
  font-size: 0.43rem;
  font-weight: 650;
  letter-spacing: 0.05em;
  line-height: 1.35;
  text-transform: uppercase;
}

.sr-only {
  position: absolute;
  width: 1px;
  height: 1px;
  overflow: hidden;
  padding: 0;
  margin: -1px;
  border: 0;
  clip: rect(0, 0, 0, 0);
  white-space: nowrap;
}

.strategy {
  padding-top: var(--section-space);
  padding-bottom: var(--section-space);
}

.strategy-heading {
  display: grid;
  align-items: end;
  grid-template-columns: 1.35fr 0.55fr;
  column-gap: 100px;
}

.strategy-heading .eyebrow {
  grid-column: 1 / -1;
}

.audience-section {
  margin-top: clamp(85px, 11vw, 160px);
}

.audience-intro {
  display: flex;
  align-items: end;
  justify-content: space-between;
  gap: 40px;
  padding-bottom: 30px;
  border-bottom: 1px solid var(--ink);
}

.audience-intro h3 {
  max-width: 650px;
  margin: 16px 0 0;
  font-family: var(--serif);
  font-size: clamp(2rem, 3.5vw, 3.8rem);
  font-weight: 400;
  letter-spacing: -0.045em;
  line-height: 1.02;
  text-align: right;
}

.audience-cards {
  display: grid;
  grid-template-columns: 1fr 1fr;
}

.audience-card {
  min-height: 470px;
  padding: clamp(30px, 4vw, 58px);
  border-right: 1px solid var(--ink);
  border-bottom: 1px solid var(--ink);
  background: var(--paper);
}

.audience-card:first-child {
  border-left: 1px solid var(--ink);
}

.audience-card-pink {
  background: var(--pink);
}

.audience-overline {
  display: block;
  margin-bottom: 84px;
  font-size: 0.59rem;
  font-weight: 650;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}

.audience-card h4 {
  max-width: 500px;
  margin: 0 0 24px;
  font-family: var(--serif);
  font-size: clamp(2.1rem, 3.3vw, 3.7rem);
  font-weight: 400;
  letter-spacing: -0.045em;
  line-height: 1.05;
}

.audience-card p {
  max-width: 490px;
  margin: 0;
  color: var(--ink-soft);
  font-size: 0.88rem;
  line-height: 1.7;
}

.audience-needs {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
  margin-top: 36px;
}

.audience-needs span {
  padding: 7px 12px;
  border: 1px solid rgba(33, 25, 27, 0.24);
  border-radius: 100px;
  font-size: 0.55rem;
  font-weight: 650;
  letter-spacing: 0.09em;
  text-transform: uppercase;
}

.flywheel-section {
  margin-top: clamp(100px, 12vw, 170px);
  padding: clamp(38px, 5vw, 72px);
  color: var(--cream);
  background: var(--ink);
}

.flywheel-heading {
  display: flex;
  align-items: end;
  justify-content: space-between;
  gap: 60px;
}

.flywheel-heading h3 {
  max-width: 540px;
  text-align: right;
}

.flywheel {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 16px;
  margin-top: 76px;
}

.flywheel-step {
  display: flex;
  min-width: 125px;
  height: 160px;
  align-items: flex-start;
  justify-content: space-between;
  flex-direction: column;
  padding: 20px;
  border: 1px solid rgba(255, 249, 244, 0.27);
  border-radius: 50% 50% 46% 54% / 45% 48% 52% 55%;
  transition:
    background 240ms ease,
    color 240ms ease,
    transform 240ms var(--ease);
}

.flywheel-step:hover {
  color: var(--ink);
  background: var(--blush);
  transform: rotate(-2deg);
}

.flywheel-step-accent {
  color: var(--ink);
  background: var(--pink);
}

.flywheel-step > span {
  font-size: 0.57rem;
  letter-spacing: 0.1em;
}

.flywheel-step strong {
  display: block;
  font-family: var(--serif);
  font-size: clamp(1.55rem, 2vw, 2.2rem);
  font-weight: 500;
  line-height: 1;
}

.flywheel-step small {
  display: block;
  margin-top: 6px;
  font-size: 0.54rem;
  letter-spacing: 0.04em;
  opacity: 0.65;
}

.flywheel-arrow {
  color: var(--pink);
  font-family: var(--serif);
  font-size: 1.6rem;
}

.measurement-section {
  margin-top: clamp(100px, 12vw, 170px);
}

.measurement-heading {
  display: flex;
  align-items: end;
  justify-content: space-between;
  gap: 60px;
  margin-bottom: 46px;
}

.measurement-heading h3 {
  max-width: 590px;
  text-align: right;
}

.measurement-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  border-top: 1px solid var(--ink);
  border-bottom: 1px solid var(--ink);
}

.measure-card {
  padding: 34px;
  border-right: 1px solid var(--ink);
}

.measure-card:last-child {
  border-right: 0;
}

.measure-card > span {
  display: block;
  margin-bottom: 48px;
  color: var(--pink-dark);
  font-family: var(--serif);
  font-size: 1.4rem;
  font-style: italic;
}

.measure-card ul {
  margin: 0;
  padding: 0;
  list-style: none;
}

.measure-card li {
  display: flex;
  align-items: center;
  gap: 11px;
  padding: 11px 0;
  border-top: 1px solid var(--line);
  font-size: 0.78rem;
}

.measure-card li::before {
  width: 5px;
  height: 5px;
  flex-shrink: 0;
  border-radius: 50%;
  background: var(--pink-dark);
  content: "";
}

.budget-section {
  display: grid;
  grid-template-columns: 0.7fr 1.3fr;
  gap: clamp(60px, 9vw, 150px);
  margin-top: clamp(100px, 12vw, 170px);
  padding: clamp(38px, 5vw, 72px);
  background: var(--blush);
}

.budget-copy p {
  margin: 24px 0 0;
  color: var(--ink-soft);
  font-size: 0.86rem;
  line-height: 1.7;
}

.budget-bars {
  display: flex;
  justify-content: center;
  flex-direction: column;
}

.budget-row {
  display: grid;
  align-items: center;
  grid-template-columns: 160px 1fr 44px;
  gap: 20px;
  padding: 17px 0;
  border-top: 1px solid rgba(33, 25, 27, 0.22);
}

.budget-row:last-child {
  border-bottom: 1px solid rgba(33, 25, 27, 0.22);
}

.budget-row > span {
  font-family: var(--serif);
  font-size: 1rem;
  font-style: italic;
}

.budget-track {
  height: 6px;
  overflow: hidden;
  background: rgba(33, 25, 27, 0.13);
}

.budget-track i {
  display: block;
  width: var(--bar-size);
  height: 100%;
  background: var(--pink-dark);
  transform: scaleX(0);
  transform-origin: left;
  transition: transform 1.1s var(--ease);
}

.budget-section.is-visible .budget-track i {
  transform: scaleX(1);
}

.budget-row strong {
  font-family: var(--serif);
  font-size: 1.2rem;
  font-style: italic;
  font-weight: 500;
}

.closing {
  position: relative;
  overflow: hidden;
  background: var(--pink);
}

.closing::before {
  position: absolute;
  top: -38%;
  left: -17%;
  width: 62vw;
  height: 62vw;
  border: 1px solid rgba(33, 25, 27, 0.11);
  border-radius: 50%;
  content: "";
}

.closing-inner {
  position: relative;
  display: grid;
  min-height: 760px;
  align-items: center;
  grid-template-columns: 1.08fr 0.92fr;
  gap: 80px;
  padding-top: 90px;
  padding-bottom: 90px;
}

.closing h2 {
  font-size: clamp(4rem, 7.5vw, 8.4rem);
}

.closing h2 span {
  font-style: italic;
}

.closing-copy > p:not(.eyebrow) {
  max-width: 540px;
  margin: 34px 0 32px;
  color: var(--ink-soft);
  font-size: 0.95rem;
  line-height: 1.72;
}

.button-light {
  color: var(--ink);
  background: var(--cream);
}

.button-light:hover {
  color: var(--cream);
  background: var(--ink);
}

.closing-art {
  position: relative;
  min-height: 590px;
}

.closing-art img {
  position: absolute;
  z-index: 2;
  top: 3%;
  right: 0;
  width: min(94%, 590px);
  filter: drop-shadow(0 38px 30px rgba(88, 32, 44, 0.18));
  mix-blend-mode: multiply;
  transform: rotate(5deg);
}

.closing-stamp {
  position: absolute;
  z-index: 3;
  right: 5%;
  bottom: 5%;
  display: flex;
  width: 190px;
  height: 190px;
  align-items: center;
  justify-content: center;
  flex-direction: column;
  border: 1px solid var(--ink);
  border-radius: 50%;
  background: var(--butter);
  font-family: var(--serif);
  line-height: 1;
  text-align: center;
  transform: rotate(-7deg);
}

.closing-stamp span {
  font-size: 0.76rem;
  font-style: italic;
}

.closing-stamp strong {
  margin: 4px 0 9px;
  font-size: 1.72rem;
  font-style: italic;
  font-weight: 500;
}

.closing-stamp small {
  max-width: 120px;
  font-family: var(--sans);
  font-size: 0.48rem;
  font-weight: 650;
  letter-spacing: 0.08em;
  line-height: 1.4;
  text-transform: uppercase;
}

.site-footer {
  padding: 70px 44px 26px;
  color: var(--cream);
  background: var(--ink);
}

.footer-top {
  display: grid;
  align-items: center;
  grid-template-columns: 1fr 1fr auto;
  gap: 60px;
  padding-bottom: 62px;
  border-bottom: 1px solid rgba(255, 249, 244, 0.2);
}

.brand-footer .brand-flower {
  color: var(--pink);
}

.footer-top > p {
  margin: 0;
  font-family: var(--serif);
  font-size: clamp(1.5rem, 2.5vw, 2.8rem);
  font-style: italic;
  line-height: 1.02;
  text-align: center;
}

.footer-top-link {
  font-size: 0.62rem;
  font-weight: 650;
  letter-spacing: 0.1em;
  text-decoration: none;
  text-transform: uppercase;
}

.footer-bottom {
  display: grid;
  grid-template-columns: 1fr 1.2fr auto;
  gap: 40px;
  padding-top: 22px;
}

.footer-bottom p {
  max-width: 360px;
  margin: 0;
  color: rgba(255, 249, 244, 0.48);
  font-size: 0.55rem;
  letter-spacing: 0.05em;
  line-height: 1.6;
  text-transform: uppercase;
}

.footer-bottom p:nth-child(2) {
  text-align: center;
}

.footer-bottom p:last-child {
  text-align: right;
}

.pick-tray {
  position: fixed;
  z-index: 300;
  right: 50%;
  bottom: 20px;
  display: grid;
  width: min(920px, calc(100vw - 40px));
  align-items: center;
  padding: 14px 18px;
  color: var(--cream);
  background: rgba(33, 25, 27, 0.97);
  border: 1px solid rgba(255, 249, 244, 0.25);
  box-shadow: 0 22px 60px rgba(33, 25, 27, 0.3);
  grid-template-columns: auto 1fr auto auto;
  gap: 24px;
  opacity: 0;
  pointer-events: none;
  transform: translate(50%, 130%);
  transition:
    opacity 240ms ease,
    transform 420ms var(--ease);
}

.pick-tray.is-visible {
  opacity: 1;
  pointer-events: auto;
  transform: translate(50%, 0);
}

.tray-header {
  min-width: 110px;
}

.tray-header .tiny-label {
  color: var(--pink);
  font-size: 0.53rem;
}

.tray-count {
  display: block;
  margin-top: 4px;
  font-family: var(--serif);
  font-size: 0.76rem;
  font-style: italic;
}

.tray-count strong {
  color: var(--pink);
  font-size: 1.2rem;
  font-weight: 500;
}

.tray-slots {
  display: flex;
  min-width: 0;
  align-items: center;
  gap: 8px;
}

.tray-slot,
.empty-slot {
  display: flex;
  height: 52px;
  align-items: center;
  border: 1px dashed rgba(255, 249, 244, 0.24);
  background: rgba(255, 255, 255, 0.03);
}

.empty-slot {
  min-width: 92px;
  justify-content: center;
  color: rgba(255, 249, 244, 0.35);
  font-family: var(--serif);
  font-size: 0.65rem;
  font-style: italic;
}

.tray-slot {
  position: relative;
  width: 128px;
  padding: 3px 29px 3px 7px;
  border-style: solid;
  background: var(--blush);
}

.tray-slot img {
  width: 42px;
  height: 42px;
  object-fit: contain;
}

.tray-slot span {
  overflow: hidden;
  color: var(--ink);
  font-family: var(--serif);
  font-size: 0.61rem;
  font-style: italic;
  text-overflow: ellipsis;
  white-space: nowrap;
}

.tray-remove {
  position: absolute;
  top: 2px;
  right: 2px;
  display: grid;
  width: 22px;
  height: 22px;
  place-items: center;
  padding: 0;
  border: 0;
  background: transparent;
  font-size: 0.9rem;
  cursor: pointer;
}

.tray-share {
  display: inline-flex;
  min-height: 42px;
  align-items: center;
  gap: 14px;
  padding: 10px 16px;
  color: var(--ink);
  border: 0;
  border-radius: 100px;
  background: var(--pink);
  font-size: 0.6rem;
  font-weight: 650;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  cursor: pointer;
}

.tray-share:disabled {
  cursor: not-allowed;
  opacity: 0.45;
}

.tray-close {
  display: grid;
  width: 30px;
  height: 30px;
  place-items: center;
  padding: 0;
  color: var(--cream);
  border: 1px solid rgba(255, 249, 244, 0.23);
  border-radius: 50%;
  background: transparent;
  font-size: 1rem;
  cursor: pointer;
}

.toast {
  position: fixed;
  z-index: 400;
  top: 90px;
  left: 50%;
  padding: 12px 20px;
  color: var(--cream);
  background: var(--pink-dark);
  font-size: 0.68rem;
  font-weight: 650;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  opacity: 0;
  pointer-events: none;
  transform: translate(-50%, -16px);
  transition:
    opacity 200ms ease,
    transform 240ms var(--ease);
}

.toast.is-visible {
  opacity: 1;
  transform: translate(-50%, 0);
}

.js .reveal {
  opacity: 0;
  transform: translateY(28px);
  transition:
    opacity 800ms var(--ease),
    transform 800ms var(--ease);
}

.js .reveal.is-visible {
  opacity: 1;
  transform: none;
}

@media (max-width: 1220px) {
  :root {
    --shell: min(1120px, calc(100vw - 64px));
  }

  .hero-ornament {
    display: none;
  }

  .hero-grid {
    grid-template-columns: minmax(0, 0.95fr) minmax(390px, 0.75fr);
    gap: 30px;
  }

  .character-lab {
    grid-template-columns: 210px minmax(0, 1fr);
  }

  .character-stage {
    grid-template-columns: minmax(0, 1fr) 340px;
  }

  .hero-table {
    grid-template-columns: 0.55fr 1.45fr;
  }

  .flywheel {
    gap: 9px;
  }

  .flywheel-step {
    min-width: 105px;
    height: 145px;
    padding: 16px;
  }
}

@media (max-width: 980px) {
  :root {
    --shell: calc(100vw - 48px);
  }

  .site-header {
    padding: 0 24px;
  }

  .main-nav {
    position: fixed;
    z-index: -1;
    top: 0;
    right: 0;
    left: 0;
    display: flex;
    height: 100svh;
    align-items: flex-start;
    justify-content: center;
    flex-direction: column;
    gap: 0;
    padding: 100px 8vw 60px;
    visibility: hidden;
    background: var(--blush);
    opacity: 0;
    transform: translateY(-15px);
    transition:
      opacity 220ms ease,
      transform 280ms var(--ease),
      visibility 220ms;
  }

  .main-nav a {
    width: 100%;
    padding: 16px 0;
    border-bottom: 1px solid var(--line);
    font-family: var(--serif);
    font-size: clamp(2rem, 8vw, 4rem);
    font-weight: 400;
    letter-spacing: -0.04em;
    text-transform: none;
  }

  .main-nav a::after {
    display: none;
  }

  .menu-open .main-nav {
    visibility: visible;
    opacity: 1;
    transform: none;
  }

  .menu-open .menu-button span:first-child {
    transform: translateY(3.5px) rotate(45deg);
  }

  .menu-open .menu-button span:last-child {
    transform: translateY(-3.5px) rotate(-45deg);
  }

  .header-cta {
    margin-left: auto;
    margin-right: 12px;
  }

  .menu-button {
    display: flex;
  }

  .hero {
    min-height: auto;
    padding-top: 128px;
    padding-bottom: 88px;
  }

  .hero-grid {
    grid-template-columns: 1fr;
    gap: 58px;
  }

  .hero-copy {
    max-width: 760px;
  }

  .hero h1 {
    font-size: clamp(4.3rem, 12vw, 7.6rem);
  }

  .hero-visual {
    width: min(670px, 92vw);
    max-width: none;
    justify-self: center;
  }

  .scroll-cue {
    display: none;
  }

  .idea-heading,
  .characters-heading,
  .world-heading,
  .strategy-heading {
    grid-template-columns: 1fr;
    gap: 34px;
  }

  .idea-intro,
  .section-intro {
    margin-left: auto;
  }

  .idea-board {
    gap: 18px;
  }

  .case-note {
    grid-column: 1 / span 6;
  }

  .case-note:nth-of-type(2) {
    grid-column: 7 / span 6;
    margin-top: 60px;
  }

  .case-note:nth-of-type(3) {
    grid-column: 2 / span 6;
  }

  .name-origin {
    grid-column: 8 / span 5;
    margin-top: 110px;
  }

  .character-lab {
    grid-template-columns: 1fr;
  }

  .character-menu {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
  }

  .character-tab {
    min-height: 76px;
    border-right: 1px solid rgba(255, 249, 244, 0.14);
  }

  .character-tab:nth-child(3n) {
    border-right: 0;
  }

  .character-tab:nth-child(n + 4) {
    border-top: 1px solid rgba(255, 249, 244, 0.14);
  }

  .character-stage {
    grid-template-columns: minmax(0, 1.05fr) minmax(300px, 0.95fr);
  }

  .character-image-wrap {
    min-height: 530px;
  }

  .world-entry {
    grid-template-columns: 0.75fr 1.25fr;
    gap: 50px;
  }

  .world-heading .section-intro {
    margin-left: 0;
  }

  .journey-panel {
    min-height: 500px;
    padding: 30px;
  }

  .hero-table {
    grid-template-columns: 1fr;
    gap: 30px;
  }

  .hero-table-copy {
    max-width: 620px;
    padding-left: 0;
  }

  .hero-table-image {
    justify-self: center;
  }

  .hero-table-image img {
    max-height: 620px;
  }

  .packaging-heading {
    grid-template-columns: 1fr;
    gap: 24px;
  }

  .tour-heading {
    grid-template-columns: 1fr;
    gap: 24px;
  }

  .tour-layout {
    min-height: 0;
    grid-template-columns: 1fr;
  }

  .tour-stage {
    height: 720px;
  }

  .tour-guide {
    min-height: 680px;
  }

  .audience-intro {
    align-items: flex-start;
    flex-direction: column;
  }

  .audience-intro h3,
  .flywheel-heading h3,
  .measurement-heading h3 {
    text-align: left;
  }

  .audience-cards {
    grid-template-columns: 1fr;
  }

  .audience-card {
    min-height: 420px;
    border-left: 1px solid var(--ink);
  }

  .audience-overline {
    margin-bottom: 55px;
  }

  .flywheel-heading,
  .measurement-heading {
    align-items: flex-start;
    flex-direction: column;
    gap: 24px;
  }

  .flywheel {
    display: grid;
    grid-template-columns: repeat(5, 1fr);
  }

  .flywheel-arrow {
    display: none;
  }

  .flywheel-step {
    width: 100%;
    height: 138px;
  }

  .measurement-grid {
    grid-template-columns: 1fr;
  }

  .measure-card {
    border-right: 0;
    border-bottom: 1px solid var(--ink);
  }

  .measure-card:last-child {
    border-bottom: 0;
  }

  .budget-section {
    grid-template-columns: 1fr;
    gap: 48px;
  }

  .closing-inner {
    min-height: 980px;
    grid-template-columns: 1fr;
    gap: 20px;
    padding-top: 110px;
  }

  .closing-art {
    width: min(610px, 92%);
    min-height: 510px;
    justify-self: center;
  }

  .footer-top {
    grid-template-columns: 1fr auto;
  }

  .footer-top > p {
    display: none;
  }

  .footer-bottom {
    grid-template-columns: 1fr 1fr;
  }

  .footer-bottom p:last-child {
    grid-column: 1 / -1;
    text-align: left;
  }

  .pick-tray {
    grid-template-columns: auto 1fr auto;
    gap: 14px;
  }

  .tray-share {
    grid-column: 3;
    grid-row: 1;
  }

  .tray-close {
    display: none;
  }

  .tray-slots {
    grid-column: 1 / -1;
    grid-row: 2;
  }

  .tray-slot {
    width: 31%;
  }

  .empty-slot {
    width: 31%;
  }
}

@media (max-width: 720px) {
  :root {
    --shell: calc(100vw - 30px);
    --section-space: 92px;
  }

  html {
    scroll-padding-top: 70px;
  }

  .site-header,
  .site-header.is-scrolled {
    height: 66px;
    padding: 0 15px;
  }

  .header-cta {
    display: none;
  }

  .brand-flower {
    width: 28px;
    height: 28px;
    font-size: 13px;
  }

  .brand-wordmark > span {
    font-size: 0.86rem;
  }

  .brand-wordmark > strong {
    font-size: 1.25rem;
  }

  .hero {
    padding-top: 100px;
    padding-bottom: 64px;
  }

  .hero-topline {
    margin-bottom: 38px;
    font-size: 0.52rem;
  }

  .hero-topline span:last-child {
    display: none;
  }

  .eyebrow {
    margin-bottom: 17px;
    font-size: 0.61rem;
  }

  .hero h1 {
    max-width: 520px;
    font-size: clamp(3.7rem, 16.5vw, 6rem);
  }

  .hero-intro {
    margin-top: 25px;
    font-size: 0.91rem;
  }

  .hero-actions {
    align-items: flex-start;
    flex-direction: column;
    gap: 22px;
  }

  .button {
    width: 100%;
  }

  .hero-formula {
    margin-top: 40px;
    font-size: 0.72rem;
  }

  .hero-grid {
    gap: 26px;
  }

  .hero-visual {
    width: 108%;
    margin-left: -4%;
  }

  .hero-cat-left {
    left: -3%;
  }

  .hero-mascot {
    left: 5%;
  }

  .hero-sticker {
    width: 82px;
    height: 82px;
  }

  .hero-sticker strong {
    font-size: 1.04rem;
  }

  .sticker-pick {
    width: 75px;
    height: 75px;
  }

  .hero-caption {
    max-width: 300px;
    font-size: 0.66rem;
  }

  .marquee-track {
    padding: 11px 0;
  }

  .marquee span {
    margin: 0 18px;
    font-size: 0.86rem;
  }

  .section-label {
    margin-bottom: 45px;
  }

  .idea-heading h2,
  .characters-heading h2,
  .world-heading h2,
  .strategy-heading h2,
  .closing h2 {
    font-size: clamp(3.25rem, 15vw, 5.7rem);
  }

  .idea-board {
    display: flex;
    flex-direction: column;
    margin-top: 56px;
  }

  .case-note,
  .case-note:nth-of-type(2),
  .case-note:nth-of-type(3) {
    width: 100%;
    margin-top: 0;
    padding: 28px;
  }

  .case-note-number {
    margin-bottom: 45px;
  }

  .name-origin {
    width: 100%;
    margin-top: 35px;
  }

  .name-origin img {
    width: 90px;
  }

  .name-origin p {
    flex-direction: column;
    gap: 0;
    font-size: 1.3rem;
  }

  .campaign-equation {
    flex-wrap: wrap;
    justify-content: flex-start;
    gap: 9px 13px;
    margin-top: 65px;
    font-size: 1.1rem;
  }

  .campaign-equation span,
  .campaign-equation strong {
    font-size: 1.3rem;
  }

  .campaign-equation i {
    width: 100%;
    padding: 5px 0;
  }

  .characters-heading {
    gap: 24px;
  }

  .character-lab {
    margin-top: 52px;
  }

  .character-menu {
    display: flex;
    overflow-x: auto;
    flex-direction: row;
    scrollbar-width: none;
  }

  .character-menu::-webkit-scrollbar {
    display: none;
  }

  .character-tab {
    min-width: 158px;
    min-height: 72px;
    flex-shrink: 0;
    border-right: 1px solid rgba(255, 249, 244, 0.14);
    border-bottom: 0;
  }

  .character-tab:nth-child(n + 4) {
    border-top: 0;
  }

  .tab-name {
    font-size: 1.08rem;
  }

  .tab-mark {
    display: none;
  }

  .character-stage {
    display: block;
  }

  .stage-decoration {
    right: 16px;
    left: 16px;
  }

  .character-image-wrap {
    min-height: 420px;
    padding: 50px 16px 20px;
  }

  .character-image {
    max-height: 360px;
  }

  .character-meta {
    padding: 32px 24px 24px;
    border-top: 1px solid rgba(33, 25, 27, 0.16);
    border-left: 0;
    background: rgba(255, 248, 243, 0.48);
  }

  .character-count {
    margin-bottom: 25px;
  }

  .character-meta h3 {
    font-size: clamp(3rem, 13vw, 4.8rem);
  }

  .character-description {
    max-width: none;
  }

  .collection-note {
    grid-template-columns: auto 1fr;
  }

  .collection-note a {
    grid-column: 2;
  }

  .world-entry {
    grid-template-columns: 1fr;
    gap: 50px;
    margin-top: 72px;
  }

  .poster-column {
    width: min(83%, 370px);
    margin: 0 auto;
  }

  .poster-sticker {
    right: -27px;
    width: 92px;
    height: 92px;
    font-size: 0.84rem;
  }

  .journey-panel {
    min-height: 520px;
    padding: 24px;
  }

  .journey-tabs {
    grid-template-columns: repeat(2, 1fr);
    gap: 10px 4px;
  }

  .journey-tab {
    padding: 8px 0;
  }

  .journey-detail {
    padding-top: 45px;
  }

  .journey-index {
    font-size: 9rem;
  }

  .journey-detail h3 {
    font-size: 2.2rem;
  }

  .hero-table {
    min-height: 0;
    margin-top: 95px;
    padding: 28px 20px;
  }

  .hero-table-copy h3 {
    font-size: 3.8rem;
  }

  .hero-table-image img {
    max-height: 520px;
  }

  .table-note {
    width: 73px;
    height: 73px;
    font-size: 0.63rem;
  }

  .table-note-two {
    width: 68px;
    height: 68px;
  }

  .packaging-section {
    margin-top: 100px;
  }

  .packaging-heading h3,
  .flywheel-heading h3,
  .measurement-heading h3,
  .budget-copy h3 {
    font-size: 2.7rem;
  }

  .packaging-scroll {
    grid-auto-columns: 78%;
  }

  .packaging-card {
    min-height: 350px;
  }

  .packaging-card img {
    height: 265px;
  }

  .tour-section {
    margin-top: 95px;
  }

  .tour-heading {
    gap: 22px;
    padding-bottom: 28px;
  }

  .tour-heading h3 {
    font-size: 3.15rem;
  }

  .tour-legend {
    grid-template-columns: 1fr;
  }

  .tour-legend-heading {
    align-items: center;
    justify-content: space-between;
    flex-direction: row;
    padding: 12px 14px;
    border-right: 0;
    border-bottom: 1px solid rgba(255, 249, 244, 0.2);
  }

  .tour-legend-heading strong {
    margin-top: 0;
  }

  .tour-legend-items {
    overflow-x: auto;
    grid-template-columns: repeat(5, minmax(132px, 1fr));
    scrollbar-width: none;
  }

  .tour-legend-items::-webkit-scrollbar {
    display: none;
  }

  .tour-stage {
    height: 620px;
  }

  .tour-stage-top {
    top: 14px;
    right: 14px;
    left: 14px;
  }

  .tour-stage-bottom {
    right: 14px;
    bottom: 12px;
    left: 14px;
  }

  .tour-viewport {
    inset: 43px 0 47px;
  }

  .tour-rig {
    height: 480px;
    --tour-radius: 215px;
  }

  .tour-floor {
    max-width: 560px;
  }

  .tour-station {
    width: 184px;
    height: 300px;
  }

  .tour-station.tour-station-wide {
    width: 280px;
    height: 252px;
  }

  .station-head {
    min-height: 34px;
    padding: 6px 9px;
  }

  .station-name {
    min-height: 50px;
    padding: 8px 9px;
    font-size: 0.88rem;
  }

  .station-name small {
    margin-top: 5px;
    font-size: 0.34rem;
  }

  .station-prop-display {
    padding: 0 6px 6px;
  }

  .tour-compass {
    right: 14px;
    bottom: 54px;
  }

  .tour-drag-hint {
    max-width: 104px;
    gap: 7px;
    font-size: 0.48rem;
    line-height: 1.4;
  }

  .tour-drag-hint i {
    width: 27px;
    height: 27px;
    flex-shrink: 0;
  }

  .tour-controls button {
    min-width: 31px;
    height: 31px;
    padding: 0 8px;
  }

  .tour-guide {
    min-height: 0;
    padding: 25px 22px;
  }

  .tour-guide h4 {
    min-height: 0;
    margin: 32px 0 12px;
    font-size: 2.6rem;
  }

  .tour-guide > p {
    min-height: 0;
  }

  .tour-stop-list {
    margin: 34px 0;
  }

  .tour-stop-list button {
    padding: 11px 0;
  }

  .tour-guide-footer {
    gap: 8px;
  }

  .tour-guide-footer strong {
    font-size: 1.25rem;
  }

  .tour-guide-footer span {
    font-size: 0.39rem;
  }

  .audience-section {
    margin-top: 72px;
  }

  .audience-intro h3 {
    font-size: 2.1rem;
  }

  .audience-card {
    min-height: 390px;
    padding: 28px;
  }

  .audience-card h4 {
    font-size: 2.3rem;
  }

  .flywheel {
    display: flex;
    overflow-x: auto;
    gap: 10px;
    margin-top: 48px;
    padding-bottom: 8px;
  }

  .flywheel-step {
    min-width: 128px;
  }

  .measurement-section,
  .budget-section {
    margin-top: 100px;
  }

  .measure-card {
    padding: 28px;
  }

  .budget-section {
    padding: 28px 22px;
  }

  .budget-row {
    grid-template-columns: 120px 1fr 40px;
    gap: 12px;
  }

  .budget-row > span {
    font-size: 0.84rem;
  }

  .closing-inner {
    min-height: 840px;
    gap: 10px;
    padding-top: 95px;
    padding-bottom: 60px;
  }

  .closing-copy > p:not(.eyebrow) {
    margin-top: 25px;
  }

  .closing-art {
    width: 108%;
    min-height: 370px;
    margin-left: -4%;
  }

  .closing-stamp {
    width: 135px;
    height: 135px;
  }

  .closing-stamp strong {
    font-size: 1.3rem;
  }

  .site-footer {
    padding: 52px 22px 22px;
  }

  .footer-top {
    padding-bottom: 45px;
  }

  .footer-bottom {
    grid-template-columns: 1fr;
    gap: 14px;
  }

  .footer-bottom p:nth-child(2),
  .footer-bottom p:last-child {
    grid-column: auto;
    text-align: left;
  }

  .pick-tray {
    bottom: 10px;
    width: calc(100vw - 20px);
    padding: 11px;
    grid-template-columns: 1fr auto;
    gap: 10px;
  }

  .tray-header {
    min-width: 0;
  }

  .tray-slots {
    grid-column: 1 / -1;
    grid-row: 2;
  }

  .tray-share {
    grid-column: 2;
    grid-row: 1;
  }

  .tray-slot,
  .empty-slot {
    height: 46px;
  }

  .tray-slot {
    width: 33.333%;
    padding-right: 22px;
  }

  .tray-slot img {
    width: 35px;
    height: 35px;
  }

  .tray-slot span {
    font-size: 0.54rem;
  }

  .toast {
    top: 76px;
    width: calc(100vw - 30px);
    text-align: center;
  }
}

@media (max-width: 380px) {
  .tour-stage {
    height: 560px;
  }

  .tour-heading h3 {
    font-size: 2.75rem;
  }

  .tour-rig {
    height: 420px;
    --tour-radius: 182px;
  }

  .tour-station {
    width: 158px;
    height: 274px;
  }

  .tour-station.tour-station-wide {
    width: 246px;
    height: 238px;
  }

  .station-head em {
    font-size: 0.5rem;
  }

  .station-name {
    font-size: 0.8rem;
  }

  .tour-drag-hint {
    max-width: 84px;
  }
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  *,
  *::before,
  *::after {
    scroll-behavior: auto !important;
    animation-duration: 0.01ms !important;
    animation-iteration-count: 1 !important;
    transition-duration: 0.01ms !important;
  }

  .js .reveal {
    opacity: 1;
    transform: none;
  }
}